'Pummelo', Superior product from Magetan

Among the products superior district of Magetan, there is one commodity that comes from agriculture, namely orange Pummelo. Selection to set the orange Pummelo as superior product is divided into two, namely the selection of comparative and competitive advantages. Excellence is based on the comparative Pumelo is in accordance with agroekologi region Betasuka, the cost of production and labor is affordable by the perpetrator, the potential resources of land large enough water source, superior varieties are available at the location, and community self-reliance is high enough. A competitive advantage based on superior varieties Pummelo producers in a large scale only in Magetan, the market for facilities open enough marketing, business profits Pummelo higher than other types of plants in the same land, technological support and post-harvest cultivation is available, enough skilled workers, facilities adequate infrastructure, support of capital available, and value-added form of candied orange as product diversification.

There are some strengths to support the development of orange Pummelo that can develop into leading commodities from the district of Magetan. Agroekologi the appropriate area for the development of Pummelo are the factors that determine the development in the region Pummelo of Magetan. The lack of competition in production, in this case from outside the region Magetan (Betasuka), the level of awareness, knowledge, skills and motivation to the farmers in Pummelo, and the formation of a steady institutional farmers also become factors that support for the development of the district Pummelo Magetan. Opportunities for development in the district Pummelo of Magetan also still wide open with the rising demand will Pummelo while prices are high and stable, not terlayaninya export demand, and the absence of competition from regions other countries. On the other hand there are also some weaknesses that must be handled by the district government, Magetan, as there is still farmers who sell oranges has not been on time, awareness of the farmers in the area of the OMO is not evenly distributed, the marketing is still dominated middleman, to the limited capital for farmers optimization.

Magetan's district government has also been implementing programs and increase production quality Pummelo the form of activities that there have been and will continue, the development potential production Pummelo in four districts, and data collection cultivators domiciled in Huntly. Activities that have been there and continue through the budget funds the district is the construction of Magetan cultivators superior seed varieties Pummelo, provision of seeds Pummelo pattern with the subsidy, the development of the area Pummelo, technology, culture, security through the production of fruit flies, organisms and plants gadfly CVPD with how friendly environment, improvement of technology, post harvest facilities, agribusiness Pummelo institutional development, training of farmers, capital facilitation, promotion and superior product on various occasions.